When planning your stay in the picturesque town of Franschhoek, choosing the right accommodation can shape your entire experience. While hotels may offer familiar comforts, a guesthouse in Franschhoek offers something far more memorable: charm, tranquillity, and a personal touch.
Here are the top reasons why choosing a guesthouse — especially the highly rated Ashbourne Guesthouse — could be the best decision for your stay.
Personalised Service That Feels Like Home

Guesthouses are known for their warm hospitality and attentive service. Unlike larger hotels, the smaller setting of a guesthouse allows hosts to get to know you and tailor their recommendations to your preferences. At Ashbourne Guesthouse, guests consistently praise the friendly hosts and thoughtful details that make every stay feel special.
Peace and Quiet in a Relaxed Setting
Franschhoek is all about relaxation, and guesthouses embrace that pace. Away from the hustle of busy hotel corridors, a guesthouse offers a more peaceful atmosphere. Ashbourne Guesthouse, for example, is nestled in a quiet residential area surrounded by gardens and mountain views — a perfect retreat after a day of wine tasting.
Local Charm and Character

Many guesthouses in Franschhoek are housed in restored Cape Dutch or Victorian-style homes. This architectural character adds a sense of place that’s hard to find in modern hotel chains. Ashbourne House blends historical charm with stylish interiors, creating a stay that feels authentically Franschhoek.
Ideal Location for Exploring Franschhoek

Source: De Hollandshe Resort
Most guesthouses are conveniently located near Franschhoek’s restaurants, galleries, and wine estates. Ashbourne Guesthouse is just a short walk from the town centre and the popular wine tram station, making it the perfect base for exploring the best of the valley without needing a car.
Support Local Businesses and Tourism
By choosing a guesthouse over a hotel chain, you’re supporting local owners and the regional economy. Guesthouses like Ashbourne House take pride in promoting local experiences and products, adding to the authenticity of your stay.
Final Thoughts
If you’re looking for an unforgettable stay in the Cape Winelands, a guesthouse in Franschhoek is your best choice. With its personalised service, relaxing setting, and unbeatable location, Ashbourne Guesthouse stands out as one of the finest options in the area.
Book your stay and discover why so many travellers choose the charm and comfort of a guesthouse over a hotel — and why Ashbourne keeps guests coming back year after year.